It is no secret that it is easier right now to start a business than to get a job. Every street corner harbours some idea that is being brought to life; an idea seeking to achieve two things: to solve a need in the community and to make a profit for investors.
But what is a solution if those it is meant to serve know not about it? Marketing, specifically advertising, has been hailed as the perfect tool to get the attention of prospects. Drafting a message to consumers, using the right communication channel to get their attention at the right time, has always been the goal for most entrepreneurs, but the problem is that only a few can afford this method of communication. Enter public relations!
We, as #redandblackcommunications, have found that PR (public relations) activities can be used in a such a way that businesses can achieve their marketing objectives without having to invest the ridiculous sums asked by those that own advertising spaces. We work with our clients to ensure that they become regular commentators in the media without having to pay for space. We review existing activities to make sure that all touch-points align with business objectives. We are social media experts (what good are fb likes if they do not become leads?). We understand the role promotions and activations play in brand building.
Branding is not just about being seen as better than the competition. It's about being seen as the only solution to your audience's problem.
— RedandBlack (@RedandBlackComm) September 19, 2016
